Prized spice has its fans, and imitators
Given the wild success of Kampot pepper, which can fetch up to three times the amount per kilo as Cambodian pepper produced without its prized label, it is hardly surprising that the product has its share of imitators. In an effort to address the risk of knockoffs, which damage the reputation and marketing of the authentic product, the Ministry of Commerce and George Edgar, the European Union’s ambassador to Cambodia, held a joint seminar on November 1 to explain to pepper producers the importance of respecting the Cambodian pepper’s Geographical Indicator status. Kampot pepper was awarded GI status in 2010, and in February 2016 became the first Cambodian product recognised by the EU as carrying the designation. The GI label identifies and certifies the distinct geographical origin and associated qualities of a product, such as Champagne or Parmesan cheese. Nguon Lay, president of the Kampot Pepper Promotion Association, said that despite its GI designation, Kampot pepper producers still struggle against a raft of inferior imitation products primarily geared toward the steady flow of passing tourists. Pepper producers need to “raise public awareness of GI in order to strengthen the regulations and add value to the product”, he said.
