Vietnamese women’s cosmetics market sees stable growth
The Vietnamese beauty market saw stable growth last year, with a year-on-year increase of 4 per cent, and is expected to thrive in the years to come. About 20 million women aged 15 to 39, or 40 per cent of the female population, are potential consumers, according to a recent Kantar Worldpanel report on the national cosmetics sector. The report said that 80 per cent of consumers in affluent cities bought at least one product last year, with one-quarter of personal care revenue from the beauty sector. Women from southern provinces had more purchase intentions than those from the North, with the bestselling items facial cleansing products, sunscreens and lip balms.
