Romduol, Chansensor now rice brands
The National Standards Council has endorsed the Phka Romduol and Phka Chansensor varieties to be the Kingdom’s own umbrella brands for fragrant and premium rice, rejecting the Cambodian Rice Federation’s “Angkor Malis” brand name. Hean Vanhan, deputy chairman of NSC and deputy general director of the General Department of Agriculture, told Khmer Times on 15 July that it was necessary to have national standard rice brands to give a prestigious identity to the Kingdom’s grain. “The source of the Cambodian fragrant rice is Phka Romduol. Phka Chansensor, on the other hand, is the original variety of Cambodian premium rice. All of their origins can be traced to Cambodia, “said Mr. Vanhan.
