Price wars to subvert gains made by SMEs
Cambodian entrepreneurs and business leaders on 30 January stressed the challenges for firms in the hospitality and retail sectors that adopt an aggressive pricing policy, suggesting a more value-added approach instead.
At the 2nd Global Alumni Convention – a forum that brings together Cambodian graduates who studied overseas, government officials and senior business leaders – participants said undercutting competitors on price affects the industry as a whole in terms of future investment and quality standards.
